2025 Hat Trends in Jackson Hole: What’s Hot and How to Get Yours Locally
Jackson Hole has never followed fashion — it sets its own pace. And in 2025, hats are leading the way as one of the most popular ways for locals to show off their brand, rep their team, or gear up for mountain living. Whether you're outfitting your staff, launching merch for your nonprofit, or just want something that looks good and lasts, these are the styles taking over the valley — and we’re making them right here at The Print Shop.
1. Foam Trucker Hats Are Still King
Foam-front truckers continue to dominate because they're versatile, bold, and perfect for outdoor life. They're breathable, lightweight, and ideal for showing off large, colorful graphics. In Jackson, we’re seeing more foam truckers at farmers markets, on job sites, and even on ski lifts.
Why locals love them:
Iconic retro look
Big, clean front panel for logos or artwork
Comfortable in all seasons
At The Print Shop, we carry premium foam truckers in a variety of colors — and we can print directly on them in full color with sharp, lasting graphics.
2. Full-Color Patches That Pop
Forget plain embroidery. In 2025, it's all about vibrant, full-color patches that can capture gradients, textures, and photo-like detail. These are printed onto high-quality patches and heat-pressed onto the hat — no sewing required, and the result is clean, durable, and retail-ready.
Great for:
Coffee shops & breweries
Summer camps & events
Local brands launching merch
We press each patch by hand, right here in Jackson, ensuring your artwork looks amazing and holds up to wear and tear.
3. Bill Prints + Under-Brim Graphics
The new frontier in hat design? The bill. More and more local businesses are requesting custom prints on the bill itself — whether it’s topo lines from the Tetons, trail maps, or a subtle brand motif. It adds instant “limited-edition” energy and makes the hat feel fully custom.
What we’re seeing in Jackson:
Topo maps of Snow King and the Snake River
Custom leaves and laurels (military-inspired)
Branded slogans on the under-brim
If you're looking to create a hat no one else in town has, this is the move.
4. Direct-to-Film (DTF) Printing on Hats
DTF printing allows us to apply crisp, colorful artwork directly onto foam fronts or cotton twill panels with excellent durability. It’s ideal for small to medium runs where embroidery doesn’t make sense — and it gives you unlimited color options.
Perfect for:
Startups and small brands
Artists and local makers
Teams who need a lot of color
We’re doing more DTF than ever this year — and when paired with a patch or printed bill, it creates a premium look at a reasonable cost.
Why Local Matters More Than Ever
Jackson Hole is full of incredible businesses, nonprofits, schools, and creatives — and we believe your hats should reflect the same heart and quality. When you order from The Print Shop:
You’re supporting a locally owned business (not an anonymous online portal)
You get faster turnaround — 5 business days or less for most orders
You can see samples in person
You can reorder as needed with no shipping delays or surprise fees
Let’s Make Something Great Together
Whether you're ordering hats for your business, a fundraiser, or just for fun — The Print Shop has the gear, the process, and the experience to bring your ideas to life. We don’t do one-off hats, but we love working with teams, schools, nonprofits, and brands on minimums of 24 pieces or more.
Have a hat idea?
Let’s talk — or swing by the shop and check out some samples. Your custom hat project just got a whole lot easier — and a whole lot more local.
